Congratulations! You're now LIVE!
Please take the time to watch this short video which outlines what to expect.
Still have questions?
Weβre thrilled to have your campaigns live and running!
Here are answers to some of the most common questions and concerns during the early phases of your Google Ads journey with us.
π οΈ CAMPAIGN SETUP & LAUNCH
My ads are live β when should I expect leads to start coming in?
Every campaign starts with a Learning Phase. Sometimes leads start flowing within days, sometimes it takes a bit longer depending on your industry, competition, and offer. Either way, it's completely normal. We're actively monitoring and optimising daily.
What is the "Learning Phase"?
Itβs a period where Google is gathering data to figure out the best audience targeting, placements, and bidding strategies for your ads. During this time, lead flow can be inconsistent β that's expected and part of the process.
Should I expect lots of calls or emails immediately?
It depends. Some industries move fast (like urgent services), while others take longer (like luxury or high-ticket offers). We tailor our optimisations based on your specific industry and audience.
π£ COMMUNICATION & UPDATES
How will you keep me updated?
You'll receive:
A live reporting link (available anytime),
Fortnightly check-ins by email (lead feedback requests and updates),
A full monthly summary and walkthrough,
Plus, ad hoc updates if major changes occur.
You can also email us anytime β weβre always here to help!
What is the "Learning Phase"?
Great question! Our communication approach is designed to be consistent, meaningful, and focused on results β not noise.
Campaigns need time to gather enough data between optimisations to make real, impactful changes. Daily or even weekly updates on small metrics often create unnecessary stress, confusion, or pressure to "react" when what's really needed is patience and strategic adjustments.
Instead, youβll receive:
Fortnightly check-ins where we review lead quality, performance updates, and optimisation steps.
Ad hoc updates if anything important happens that you need to know about.
A full monthly performance report and walkthrough so you can clearly see the bigger picture progress.
Real-time access to your Live Reporting Link β you can check on key metrics anytime you like.
If you ever have questions between updates, you can email us anytime β we're always here for you. But rest assured: weβre in your campaign daily behind the scenes, observing, optimising, and steering it toward your goals.
Can I check my analytics whenever I want?
Yes! Your live reporting link gives you real-time access to important campaign data.
π§Ή ACCOUNT ACCESS & CHANGES
Can I make changes to my ads, budget, or settings?
Please donβt make any changes without consulting us first. Even small edits can disrupt optimisation, reset learning, or cause tracking issues. Always check in with us before adjusting anything.
β‘ LEAD MANAGEMENT
How quickly should I contact new leads?
As fast as possible! Ideally within minutes. Fast follow-up dramatically increases your chances of turning a lead into a customer.
We understand this is different for everyone and depends on your set up - but always the faster the better within your ability.
What if the leads aren't 'perfect'?
Early on, it's normal to get a variety of lead types. This feedback helps us fine-tune targeting and improve quality over time. Your input is crucial.
How often should I give feedback on leads?
We'll prompt you every two weeks, but if you notice trends earlier, please share feedback anytime β it speeds up optimisation.
π‘οΈ GOOGLE REPS & "EXPERTS"
I got a call or email from a Google Ads 'expert' offering advice β what should I do?
Please forward it to us first. These representatives work for Google, not for you β their focus is typically on increasing ad spend, not necessarily improving your results. Trust your campaign team β that's us!
π¬ COMMON CONCERNS
How quickly should I contact new leads?
High click activity is a good early sign, but lead generation takes optimisation and testing. Lead quality β not just clicks and traffic β is the goal.
Can I just double my budget to speed things up?
Scaling budgets too fast can hurt performance. Weβll advise you if and when itβs a good time to increase investment strategically.
How long can it take to fully optimise?
Full optimisation is an ongoing process. Most campaigns stabilise after a few weeks, but continuous refinement based on real-world results is required for the best performance.
We want constant improvement, stabilisation and then you can also consider scaling. This can timeframe can be different for everyone depending on many campaign variables.
π€ FINAL REMINDERS
π Trust the process β early patience = long-term wins.
πCommunicate openly β your feedback makes us better, faster.
π We are your partner β your success is our priority!